To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed.
But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.
I believe a mother and daughter relationship is something you can’t explain if you have not experienced it yourself. Linn, you know by know, but Annica is maybe more of a stranger so far. She is one of the coolest women we know and has great taste in clothes (and life). What you also may not know is that she and Linn has a very unique friendship. We have now got the opportunity to tell a little bit about it together with our Marimekko family, just in time for the festivity season.
I do not know if you can put Linn and Annica’s relationship into words. I feel like you almost have to experience it to understand the bond between them.
Sometimes I feel they are more best friends than mom and daughter, and that is a feeling I am very fascinated with. They share closets, vision of life and as if that wasn’t enough already: they live in the same building. Yes, any other mom and daughter would be sick and tired of each other after 25 years but they seem not to be. Quite the opposite. What is their secret? Let’s try to find out shall we.
Linns is wearing the Lokki Shirt and the Sohjo Solid trousers.
Annica is wearing the knitted Disjunktio Lokki sweater and also the Sohjo Solid trousers.
“It has only been us for as long as I can remember. My mom and my dad separated when I was only 6 months old, and ever since it has been us two against everyone else.” – Linn
AnnicaI have great respect for Linn, she is such a talented and independent 25-year old that really dares to believe in herself. For us, it is really important to show support for each other, and also respect the opinions of the other. Even if they are almost always the same.
Linn also always try to challenge me to dare to dress the way I feel, not how others expect me to dress in terms of my profession and interests. It is hard, but fashion should only be fun and too often I feel like that is getting caught between rules and stereotypes!
Linn:Not to be cheesy here, but my confidence really comes from my mom. She has really shown me that passion, trusting your gut and daring to be a little bit bold is the perfect recipe to bring with you on the road to achieving your dreams. Those exact things are also a few of the reasons of Hobnob’s existence.
I also has everything to do with how I dress. I believe dressing is an extended-expression of personality.
AnnicaTo be honest, I think I text Linn at least 10 times a day to have her opinion of stuff. It could be a work decision for Bolon, a caption for Instagram or about what I should get Gus (my boyfriend) for Christmas.
LinnAnd I am bombing mom with things I want us to buy. I could be things for my future dream house, clothes on sale or just if she wants to get breakfast together.
The funniest thing is that we are not only sharing the same passion for fashion, we share friends too. Sometimes I feel like my friends are as much her children as I am. She is the most hospitable person I know, always inviting friends and family over no matter what time or day it is. There is no greater quality to me than being generous with home and food. I hope to be like her one day.
AnnicaI love sharing friends with Linn. Every now and then I receive a text from Linn with a photo of her and Fanny, having a glass of wine with some of my friends. It’s amazing, but sometimes I wonder where my invitation got lost? No, actually I never. Sharing is caring.
“We have shared closets for as long as I can remember. I remember one time when I had a late morning class in high school and sneaked into Mom’s closet and borrowed a bag that I knew she never would lend me. Today it’s the other way around. When I am out of town mom always send me Snapchats about being in my closet stealing pieces that I haven’t even worn yet! And I love it.” – Linn
AnnicaOur wardrobe philosophy has always been that shared joy is double joy. In other words, that means twice the closet. When we shop together we always have the mindset that we are going share it, and I love that. No matter if it’s new pieces or vintage finds. We have quite different styles, but we always fall for the same pieces. Isn’t that great? I think it’s a great way of thinking more sustainable. Something I consider to be very important in the high-consuming world we live in.
LinnWe have always loved brands and pieces that are classic with a twist, and that also describes our styles pretty well. That is one of the reasons why I love Marimekko so much. It’s classic brand with a lot for heritage, but they always dare to go outside the box in terms of design. I think they really own their narrative and keep consistent even after over 70 years in the industry.
“For almost seventy years, Marimekko has empowered people around the world by offering products that bring functional, long-lasting benefits to everyday life. In fact, Marimekko designs are renowned for their timelessness and are often passed on from one generation to the next.” – Marimekko, read more about the history here.
To me, classic patterns and design never goes out of style. Like a great leather skirt, or a blue striped shirt. Everything depends on how you style, and take care of it. And if you do, it will last for a life time!
Get the Jokapoika Shirt here.
Like a skirt.
Or why not a scarf?
LinnFanny just taught me THE life hack. To take two shirts, and buttom them together and then tie two of the arms as a belt. Here I am wearing two of the Toiveikas Pikku Lokki shirts, who knew?
Next up for me is to do it with the Jokapoika Shirt in blue and the Jokapoika Shirt in yellow.
LinnI think it is very important to inspire people to dare share closets with each other –evn if it’s a sibling, friend, or parent. It gives your pieces a longer life and you also encourage your surrounding to think from a more long-lasting perspective. It could also give your current wardrobe a new life!
As mentioned; Linn and Annica are living in the same apartment building, only one floor apart from each other. If they have a spare key for closet emergencies? You bet.
LinnWe love living together but apart. I moved away to attend a boarding school for two years as teenager and then I moved abroad to study for two years, and those four years were kind of hard for both of us. So, when I moved home to Sweden and to Stockholm I could not wait to live close to my mom again. However, it wasn’t really planned out that we were going to live this close. It started out with us, by accident, getting apartments on the same street. Back then I ran over at least 4 day’s a week to mom’s for breakfast.
AnnicaYes and that was such a cosy time! But after three years I separated in my (now previous) relationship and was craving new living patterns. I wanted to find a new way of living and new places to go. I ended up getting an apartment about 15 minutes from Linn.
Linn15 minutes wasn’t much, but enough not to be able to come running in PJ’s every second day. After two years I missed mom so much I started to joke about how I also should get an apartment in the same area. She dismissed me as crazy becuase my previous apartment was so cozy and I really loved it there.
AnnicaBut then it was actually me who came up with the crazy idea that she should move into my house. I had decided to move again but still wanted to stay in the same area. It made me think about how it would be if Linn would move into my apartment and after a while, I realized it made too much sense. I know it sounds crazy, but I really missed having her close. So I asked if she and her boyfriend wanted to move in and when I did Linn cried and told me over and over you can’t joke with me about this, you know that.
LinnHaha, yes it’s true. I really wanted to right away, but at the same I could almost read my boyfriends mind: how weird would it be to live that close to a mother-in-law.
AnnicaWe have joked a lot about that and still do. A few weeks later the apartment upstairs became available and it was a little bit too good to be true. Of course, I thought a lot about it being too close, but Linn kept pushing me it was the best thing that could happen. So I got it and today we all love it. But, turns out (quite surprisingly) that my boyfriend Gus is the one who loves it the most. He is the one ringing Linn and Felix’s door at 7 am in the morning to ask if they want a cup of coffee.
LinnYes and that’s maybe a little bit too early for my taste… But we love it too! Today we have lived in the same building for 8 months and I hope we will continue for many more years to come.
Annica is wearing the Sohjo Solid trousers and Disjunktio Lokki knitted pullover.
As the festive season is about to start now, head over to Marimekko here and explore the entire collection of (home) season party looks.
Or maybe not finished with your Christmas gifts yet? Then head over to their gift guide to find the last missing puzzle bite.
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