Fresh from the box:
Blanca Miró x Reserved
I have always been a fan of Blanca and her work. Her universe is like a dream you never want to wake up from, and I am constantly fascinated over where she finds her inspiration to all the creative and, sometimes, weird ideas. It’s really a skill to find the balance in playfulness, without being too childish or too serious. In my opinion, who sometimes struggle with that, think she is a creative genius within this field who constant masters to keep this balance instant. When I found out she planned something creative with Reserved I immideatly put my alarm for the launch day, which is today, and I am surely not disappointed.
Dreaming in vintage
“I knew they wanted me to create a capsule collection for Reserved because they really loved my universe and I could see that from the first conversations. It was very important for me to feel that we were aligned and that I had the freedom to create and design what was in my mind. The process was long, but every step was worth it. I’ve also learned a lot with this collaboration, and I am very proud of the result.“
“I’m always true to my own style, my principles and my values. It is important to do my something that will motivate med, something I can identify with. And that’s exactly what happened Resvered.”
– Blanca Miró
All images and text are courtesy of Reserved.