To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed. But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.


Client: COS
Project: Winter Campaign
Year: 2022
Category: Social Media, Creative Directions, Campaign

Photography: Annica Eklund