Why has Jacquemus got me hooked on all things tiny? 

I am talking shit about my previous self again.

A few years ago I swore never to wear a miniskirt, or a minidress for that matter again (I know). But I was all about the below the knee skirts and wearing my jeans under my dresses. I didn’t think anything or anyone could make me wanna wear anything above the knee again. Thinking of how I dressed this post weekend and planning on dressing this summer season, I admit I was a bit preconscious.

“I swore to never wear miniskirts again (I know”

All images, courtesy of Jacquemus.

Fashion had just made its way out of the jungle that was normcore. Everybody was on the hunt for the “perfect plain white T-shirt”, had blue jeans, black blazers and ballerina flats. I hated it. It was so suffocating. So when I was exposed to maximalism along with pattern mixing, color blocking and layering I was hooked. I was never gonna wear a simple piece of garment ever again. And so the social media contest begun. The woman who can pull off the most patterns and colors wins! Of course Instagram was big part of this. With peoples attention span being what it is, maximalism and crazy details caught (and still do of course) people’s eyes. But all good things come to and end, and the way we consume fashion these days speed up the process a bit. 

I recently talked about how I never say never in fashion anymore and of course this goes for miniskirts as well. Because all it took for me to be looking to show some legs was Jacquemus. And I am not just looking at miniskirts. I want all things mini. Dresses, tank tops and bags. 

So what is it about Jacquemus and all things mini right now? Is it a backlash on our Instagram like driven maximalism? The tinier the better? Less is more? 

Maybe it is. But most of all, isn’t this fashions way of just revolting against all those layers we’ve been wearing lately. Can’t it be that easy? Or is sexy really back?

Also, let’s discuss. Is normcore already here again, in disguise? In the city of Stockholm it feels very palpable. Will simple t-shirts and ballerina flats have what it takes to make it on Instagram. Or is it already? (hi Toteme)

Jacquemus

Jacquemus

Jacquemus

Jacquemus

Jacquemus

Jacquemus

Jacquemus

Jacquemus

Published 30/05/2019

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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