Image by Stephen Kidd

Where Fashion Meet Architecture

Is where you’ll find interior architect Daniel Kutlesovski.

Published 28/08/2021
By: xxx Published: d/m/Y

Daniel Kutlesovski left Stockholm for Copenhagen in 2019 to pursue his dream as an interior architect. He debuted at Copenhagen Fashion Week in August with his first own big interior set design project together with By Malene Birger.

Tell us about the set design you did for By Malene Birger?

For By Malene Birger’s SS22 presentation, I wanted to design a universe that captures the essence of their beautiful collection by Creative Director Maja Dixdotter without taking the focus away from the garments. Ultimately, my set design merges two completely different but compatible disciplines — fashion and interior design — both visually and technically.
The starting point was curved shapes of different forms, which immediately led to my creative instinct kicking in. I started to imagine how we could redefine the curve in an intriguing way. During the design process, I was somehow drawn to fabric, which, by nature, is difficult to control; however, by suspending it, the fabric naturally curves through the impact of gravity and thereby creates space underneath. Looking back at it now, it is quite crazy how different the project ended up being from when I first started working on it — in a good way!
The set was designed to feel endless and play with the idea of the unknown to achieve an effect that is best captured on video, which in my opinion turned out so good. Stephen Kidd, the director, and photographer of the entire production played a huge part in making it all come to
life I would say that the result was only possible through the amazing synergy between interior, fashion, and photography.

What is it like, interpreting someone else’s universe?

For me, interpretation and re-interpretation are some of the biggest tasks of any project. I enjoy the early stages, where it’s all about investigating the ambitions and vision of (in this case) a brand while, at the same time, trying to further develop that into something new and unexpected. By defining the core of the task, I make sure that everything is aligned with the brand identity— though it also allows me to open up for more opportunities and/or challenge what already exists within the parameters of the project at the same time.

How does fashion and interior correlate in your world?

As someone very interested in the fashion world, I put a lot of attention into what is already being released by other creators. I believe that other disciplines inspire and influence the design process. Seeing how colors and silhouettes are created in the fashion industry goes hand in hand with the way I see my projects. I design shapes, or silhouettes if you like, and combine them with materiality to elevate the overall design language. For me, fashion and interior design are always present. One is something you wear and the other is something that you relate to every second of your life. It’s interesting to think about how much impact a space can have on a human being, depending on how it is designed — or not for that matter.

Image by Stephen Kidd

Do you think questioning yourself a part of the process of working creatively?

I would say that the majority of the process consists of questioning. Not only oneself but also the result. But that’s how you understand why and how things take shape. I think it all comes down to that we want to do well. Within the design and architecture industry especially, the result is something that will reach a lot of people in many different ways. It’s a good thing; it would be way too easy if everything was perfect from the start.

Do things become easier with experience or does the challenge become greater?

Well, if you are not challenged, then you don’t get the experience, I believe. Bigger tasks carry more challenges of course, but the experience you gain will make it less of a challenge next time you’re faced with it.

Image by Stephen Kidd
Image by Stephen Kidd

What does the near future contain for you, Daniel?

I have many dream projects, but I think it’s good to take one step at a time. I want to create projects I can feel proud of for a long time, which means that I must focus on what is going on now. For fall, I have a few new exciting projects lined up, including everything from larger-scale ones to smaller and fast-paced projects. Having experience within retail and commercial design is

also the basis of where I see myself heading in the near future. I look forward to seeing it take shape.

Published 28/08/2021

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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