We went to Zermatt to prove that skiing can be fashion too
By: xxx Published: d/m/Y
Are staying warm equal to loosing your personal style? When I have PMS I would say absolutely yes. But all that time between my periods I am gonna have to go with not necessarily. But it does take some more planning and most of att accessorizing to get there.
We went to Zermatt a couple of weeks ago to do a ski campaign for a big Scandi brand (watch the video and you will find out which) and when they first approached us with this idea of us going away doing a ski campaign with them, a fashion brand we got all like but why has no-one done this before? It’s a huge gap in the market?
I guess if you don’t ski a lot, this is a gap you’ve never tried to cross.
But the way we see it, fashion and ski life style has always had a connection. And that connection has never been Gore-Tex but the love for the 80s. Bc lets face it, sportswear in the 1980s is the greatest thing since sliced bread.
We will be getting back on this shortly.