We went to Zermatt to prove that skiing can be fashion too

Published 24/11/2019
By: xxx Published: d/m/Y

Are staying warm equal to loosing your personal style? When I have PMS I would say absolutely yes. But all that time between my periods I am gonna have to go with not necessarily. But it does take some more planning and most of att accessorizing to get there.

We went to Zermatt a couple of weeks ago to do a ski campaign for a big Scandi brand (watch the video and you will find out which) and when they first approached us with this idea of us going away doing a ski campaign with them, a fashion brand we got all like but why has no-one done this before? It’s a huge gap in the market?

I guess if you don’t ski a lot, this is a gap you’ve never tried to cross.

But the way we see it, fashion and ski life style has always had a connection. And that connection has never been Gore-Tex but the love for the 80s. Bc lets face it, sportswear in the 1980s is the greatest thing since sliced bread.

We will be getting back on this shortly.

Published 24/11/2019

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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