To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed.
But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s is a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.
My family has always travelled to Italy every summer for as long as I can remember. I think one of my earliest memories from outside of Sweden was in a car (carsick) watching a dvd on our portable DVD player (everyone born after 2000 won’t remember them but they were kind of like a computer but all you could do was watch dvds) feeling like we never would get to Italy.
Since then a lot has changed. I watch tv on my iPhone now and the time it takes to travel is gift to my stressed mind. I rarely mind sitting in the car for hours.
Another thing has changed too. Pasta used to be something you ate and ate only. Now it’s photo props and something you don’t know if anyone really eat after taking the photo (I guess most people do though).
The earliest fashion girl working pasta as an accessory: Fran Fine Drescher.
Image via Whatfranwore
I don’t dare to say when it started but it did not take long for the entire fashion world to pose with golden pasta in delicious sauces!! Cheese and tomato seems to everyones favorite and you can’t fight cityhall. Cacio e Pepe and a flaming red arrabbiata is hard to say no to.
Courtney Trop with Spaghetti.
Bella Hadid with Rigatoni.
Of course some are more committed than others in the matter. Starting to dive into this world of good outfits with pasta as the loudest accessory I stumbled on this instagram account: Pasta Girlfriend. A true must-follow for all fascinated by the phenomenon.
Man I wish hashtags were used for what they actually were made for, collecting common content, so that I could see all pasta content ever made by influencers. Maybe I have to start one myself? But then again, I feel bad copying Pasta Girlfriend who went all in with an account.
Another fun thing about this very unexpected trend is how versatile it is. Every subculture in social media can do it.
The fashion hub match pasta with fancy dresses and bold shouldered blazers.
The beauty hub do the pasta trend in the tub with a good detox mud mask.
The meme hub do pasta in every possible way.
Of course me and Linn has tried the famous pasta accessory, field journalists as we are.
But this leads to my final question. What will be the next big eatable accessory trend in social media?
Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.