Forget About Regular Paper Bags

Published 19/10/2020
By: xxx Published: d/m/Y

Images by Natasha Uljanic for Hobnob.

Starting off as a sandal-only company Swedish-Italian ATP Atelier quickly made a name for themselves as the place to go for effortlessly chic summer-wear for your feet.

Many years have passed and a lot has changed since then. But in our opinion one thing remains, ATP Atelier always succeeds to deliver effortless chic shoes and bags. And with ATP Atelier having had a sustainability mindset since day one, they are way ahead of many other brands in the business. Just like their first sandal made in 2011, 80% of ATP Atelier’s collections are made of vegetable tanned vacchetta, a sustainable treated leather sourced from the by-industry of European cattle. They are actually totally biodegradable and can be easily discarded at the end of their natural life without harming the natural ecosystem. Neither do they contain any toxic substances such as azo-dyes, nickel, PCP, or chrome that are known to be very harmful to the people working with them and to the environment.

In 2017 ATP Atelier introduced bags to their collection and it was an immediate success. Since then, the bag collection has grown, but still stayed in the same world. This fall, the bag family is moving abroad (but not without following the health and safety instructions don’t you worry). Or it’s acually more like its got a summer house. On Paper Bag Street in Clutch Town.

On the new Paper Bag

“We wanted to create something new – still true to our classic ATP Atelier DNA, but adapted to the more fashionable customer. It resulted in a v cool paper bag. Sometimes, there’s a fine line between trendy and timeless and I think we nailed it with this one. It’s a piece that is going to be relevant for many years to come” – Maj-La Pizzelli, Creative Director & Co-founder of ATP Atelier

The material of the clutch is a delicious double faced nappa which gives the bag a slightly more luxurious touch and feel. The leather is a metal-free nappa created through a unique, still patent-pending, process based on a rapidly decomposing organic chemical. The tanning process is non-polluting (obviously) and has a very low impact on the environment. ATP Atelier feels it is their duty to constantly push boundaries and be curious, ask questions and support initiatives for new technology that promotes a more conscious fashion industry. They’re always eager to test out new ideas, of which the metal free nappa is a great example.

With our fashion world quickly moving from mini bags to clutch bags as the next huge thing, this addiction to the ATP Atelier family of bags, is highly appreciated by us. I mean, how many more dumpling shaped bags can the industry introduce?? Just a question. I love the very corporate shape of this bag, and the way you have to carry it to bring it with you: like a thick bundle morning paper, back in the 80s.

And since I know you are all wondering, yes, a 12″ MacBook actually does fit into it.

Shop it here.

Published 19/10/2020

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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