To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed.
But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.
When I made my trend forecast for Spring Summer 2020 I never saw the face mask coming. But yet, here it is now. The trendiest and most common accessory of both Instagram and IRL spring 2020.
Don’t you just love a good accessory that is both an extension of your personality and helps you stay safe and healthy? I’d like more acc like this coming my way in the future.
Me in my Helmstedt mask.
The infection risk we got going on in the world right now has put a bigger pressure than ever on the companies producing sanitary ware. And to help people get the safety equipment they need to feel protected, many unexpected companies do what they can to tribute. For example, Vogue reported a few weeks ago about LVMH using some of their perfumeries to produce hand sanitizers to make sure French health authorities don’t run out and Swedish gin producer Stockholms Bränneri use the leftovers they get when making gin to produce hand sanitizer which they donate to restaurants.
Getting with the situation has also reached the fashion industry and it’s spelled safety masks. Many, both smaller and larger players in the industry has within the passing month launched face masks. Some make them with their logos, some use leftover fabric and some make them to match a full outfit.
Is this profiting on a bad situation, making caring about your health cool or just a fun detail to add in an otherwise pretty sad living? You tell me.
Full Marine Serre look, face mask and all, in the by now iconic moon print. This is on my wishlist for sure but the line is three times around the world long.
If you don’t feel like standing in line waiting when your favorite fashion house are launching a face mask, do like Jenny Walton and sew one yourself using an old dust bag (just make sure you wash it first no).
Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.
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[…] Seit dieser Woche sind Gesichtsmasken in Geschäften pflicht. Die Modewelt springt auf den Zug auf und macht aus Zitronen Limonade: In Form eines Masken-Trends. Im asiatischen Raum ist er schon seit langer Zeit angekommen, spätestens seit der Pandemie ist er auch hier angekommen. Langsam aber sicher schleicht er sich in Form von personalisierten und selbstgemachten Mundschützen in meinen Insta-Feed – und auch auf den Laufsteg. Marine Serre beispielsweise geht mit dem Face-Masks-Trend bereits in die zweite Saison. Bereits zwei Kollektionen beinhalten schon Gesichtsmasken! Mehr dazu könnt ihr auf Hobnob lesen. […]