Marine Serre

Did Anyone See Safety Masks Becoming a Super Trend?

Published 25/04/2020
By: xxx Published: d/m/Y

When I made my trend forecast for Spring Summer 2020 I never saw the face mask coming. But yet, here it is now. The trendiest and most common accessory of both Instagram and IRL spring 2020.

Don’t you just love a good accessory that is both an extension of your personality and helps you stay safe and healthy? I’d like more acc like this coming my way in the future.

Me in my Helmstedt mask.

The infection risk we got going on in the world right now has put a bigger pressure than ever on the companies producing sanitary ware. And to help people get the safety equipment they need to feel protected, many unexpected companies do what they can to tribute. For example, Vogue reported a few weeks ago about LVMH using some of their perfumeries to produce hand sanitizers to make sure French health authorities don’t run out and Swedish gin producer Stockholms Bränneri use the leftovers they get when making gin to produce hand sanitizer which they donate to restaurants.

Sara Radin matching her top with her mask

Getting with the situation has also reached the fashion industry and it’s spelled safety masks. Many, both smaller and larger players in the industry has within the passing month launched face masks. Some make them with their logos, some use leftover fabric and some make them to match a full outfit.

Is this profiting on a bad situation, making caring about your health cool or just a fun detail to add in an otherwise pretty sad living? You tell me.

Marine Serre

Full Marine Serre look, face mask and all, in the by now iconic moon print. This is on my wishlist for sure but the line is three times around the world long.

Jenny Walton in her DIY Prada mask.

If you don’t feel like standing in line waiting when your favorite fashion house are launching a face mask, do like Jenny Walton and sew one yourself using an old dust bag (just make sure you wash it first no).

Why wait for you favorite brand to do a safety mask? Make one yourself.

Published 25/04/2020

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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