The Fashion Campaigns We Remember

Published 05/02/2020
By: xxx Published: d/m/Y
Courtesy of Proenza Schouler Spring 2020, Photography by Pierre-Ange Carlotti

It’s the most wonderful time of the year (said no-one ever in February!) when our inboxes start simmering of new and fresh spring campaigns. And may I say thank the fashion Lord. Between fashion week Instagram stories and my own miserable February life I need all the glam I can get.

These images set the tone for the season and provide us with both inspiration and long wishlists. But some campaigns do even more, they set the tone for a whole aesthetic (or mood like all fashinfluencers say while posting them).

Me and Linn sat for an hour talking about the new Proenza Schouler campaign that hit Instagram hard last week and this article were actually supposed to be dedicated to that specific campaign. But talking about PS SS20 we slowly slided into the conversation of our favorite campaigns in history and so the conversation lost its red thread.

Proenza Schouler Spring Summer 2020

Proenza Schouler Spring 2020, Photography by Pierre-Ange Carlotti
Proenza Schouler Spring 2020, Photography by Pierre-Ange Carlotti

The yellow toned flash, big earrings, sharp glasses and trenchcoats got us thinking about (old) Céline and Juergen Teller.

So, let’s start here, with two of the most tone setting campaigns ever created.

Céline Spring Summer 2016

Céline Spring Summer 2016, Photographer Juergen Teller

Céline Spring Summer 2013

Céline Spring Summer 2016, Photographer Juergen Teller
Céline Spring Summer 2016, Photographer Juergen Teller
Céline Spring Summer 2016, Photographer Juergen Teller
Céline Spring Summer 2016, Photographer Juergen Teller

Seriously, how many bad and better copies have one seen on these photos?? 2016 sure was a good year in fashion. Maybe I understad all those Philo-phans and their endless sadness after all…

But while we are on 2013, never forget about Acne Studios Weimaran campaign by William Wegman. Did he make dogs cool in the 10s? I don’t know about you but I craved both a dog and that dollar suit.

Acne Studios Spring Summer 2013

Acne Studios Spring Summer 2013, Photographer William Wegman.
Acne Studios Spring Summer 2013, Photographer William Wegman.

Chloé Spring Summer 2014

Chloé Spring Summer 2014, Photography Inez & Vinoodh

I never was a Chloé girl, my style has always been a bit more tomboy, but man did I want to run in a meadow with a sheer dress dancing around my feet and my hair flowing in the wind.

Inez & Vinoodh the brilliant duo behind this French summer dream are amazing at capturing moments you want to dive into.

Chloé Spring Summer 2014, Photography Inez & Vinoodh

Balenciaga Autumn Winter 2019

And if we skip a few years we get to the autumn and winter of 2019. This street casted campaign for Balenciaga by Greg Finck is by far the greatest one in years in my opinion. I remember last fall in Paris when an entire block by the river Seine was dressed in one of the images from the campaign and my heart literary skipped a beat. That’s what great fashion (the wind jackets! the boots and denim!) and even greater art direction does to me.

Jil Sander Resort 2019

My attention is immediately caught by great group shots. I feel like it’s so hard to capture a group of people where every single one feels like they have something to do in it. That they aren’t just there to fill the gap.

This Jil Sander campaign for the Resort 2019 collection is very present among my Safari tabs every now and then. I love the dimensions, pattern mix and casting.

Also, those check tights with matching turtleneck still hunts me! And you know that nothing hunts you like the clothes you did not get.

Published 05/02/2020

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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