To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed.
But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s is a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.
It’s the most wonderful time of the year (said no-one ever in February!) when our inboxes start simmering of new and fresh spring campaigns. And may I say thank the fashion Lord. Between fashion week Instagram stories and my own miserable February life I need all the glam I can get.
These images set the tone for the season and provide us with both inspiration and long wishlists. But some campaigns do even more, they set the tone for a whole aesthetic (or mood like all fashinfluencers say while posting them).
Me and Linn sat for an hour talking about the new Proenza Schouler campaign that hit Instagram hard last week and this article were actually supposed to be dedicated to that specific campaign. But talking about PS SS20 we slowly slided into the conversation of our favorite campaigns in history and so the conversation lost its red thread.
The yellow toned flash, big earrings, sharp glasses and trenchcoats got us thinking about (old) Céline and Juergen Teller.
So, let’s start here, with two of the most tone setting campaigns ever created.
Seriously, how many bad and better copies have one seen on these photos?? 2016 sure was a good year in fashion. Maybe I understad all those Philo-phans and their endless sadness after all…
But while we are on 2013, never forget about Acne Studios Weimaran campaign by William Wegman. Did he make dogs cool in the 10s? I don’t know about you but I craved both a dog and that dollar suit.
I never was a Chloé girl, my style has always been a bit more tomboy, but man did I want to run in a meadow with a sheer dress dancing around my feet and my hair flowing in the wind.
Inez & Vinoodh the brilliant duo behind this French summer dream are amazing at capturing moments you want to dive into.
And if we skip a few years we get to the autumn and winter of 2019. This street casted campaign for Balenciaga by Greg Finck is by far the greatest one in years in my opinion. I remember last fall in Paris when an entire block by the river Seine was dressed in one of the images from the campaign and my heart literary skipped a beat. That’s what great fashion (the wind jackets! the boots and denim!) and even greater art direction does to me.
My attention is immediately caught by great group shots. I feel like it’s so hard to capture a group of people where every single one feels like they have something to do in it. That they aren’t just there to fill the gap.
This Jil Sander campaign for the Resort 2019 collection is very present among my Safari tabs every now and then. I love the dimensions, pattern mix and casting.
Also, those check tights with matching turtleneck still hunts me! And you know that nothing hunts you like the clothes you did not get.
Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.