To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed.
But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s is a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.
Photo, Beata C/Acne Models, Binta B & Alice B/ Mikas Make, Jennie Jonsson
It arrives like that super punctual friend you had that one time (maybe it’s you?) every year. Beginning of summer, end of June. Midsummer nights eve. Famous all over the world for many reasons, but lately mostly for seeming like a cult thing where Swedes sacrifices visitors in strange ceremonies. If you haven’t seen the movie you have no idea what I am talking about (here’s the trailer). Maybe you are completely new to Swedish summer and the tradition Midsummer. If so, welcome. I’ll explain it quickly.
So every year around end June we come together, families and friends of all ages. Midsummer always occurs on a Friday and this year it’s Friday the 19th. So basically what it’s all about is celebrating the brightest day of the year and this we do by dancing around the Midsummer’s pole and eating a lot of potatoes, strawberries and herrings. Yes all together at the same time. Oh yes, and the Midsummer’s pole has the shape of a dick and it’s supposed to represent fertility and this is why so many babies are born end February-start March. We also play a lot of games like cricket and drink shots out of small bottles that tastes like cumin, fennel and dill. Then we stay up really late and right before we go to bed we pick 7 kinds of flowers in silence and put under our pillow. And if you are really lucky you end up dreaming about the person you will marry. This is if you are not busy making a baby with the blessing of the Midsummer’s pole.
Sounds fun? Of course it is! Is the outfit a bigger issue than the actual party? It wouldn’t be a party without that amazing anxiety.
Practicality can be a good thing to have in mind when dressing for a Midsummer’s Eve party. Since it is the longest night of the year, you’d want to be kind to your feet. Also, bikini briefs make for good pants as long as you don’t mind the mosquitos. To your advantage is though that you will be the quickest one to get in the lake for a midnight swim.
White top, Cecilie Bahnsen via Nathalie Schuterman Bikini briefs, ScampiSandals, Chanel
Blue top, Cecilie Bahnsen via Nathalie Schuterman Leather shorts, vintageSandals, Chanel
Dress, Toteme Hat, Jacquemus at Nathalie Schuterman Thong sandals, H&MEarrings, Monki
Midsummer’s Eve might not be the time for bright neon colors like every other night of the year so clearly is??
Leather coat, Loewe Flower top, By Malene BirgerZebra trousers, By Malene BirgerSandals, Chanel Earrings, Louis Abel
Blue dress, Jacquemus Yellow dress, Jacquemus
Coachella might have ruined flower crowns forever but they have yet not taken a chance on great hats.
Also, any Swede would sign off on the combination rain jacket and fancy dress for Midsummer because somehow the weather is always bad.
Flower hat, EtroBeige dress, & Other StoriesMules, Arket
Straw hat, H&M Rain jacket, Proenza Schouler Leather shorts, & Other StoriesEarrings, Céline Platform sandals, BOYY
Is always a winning one for midsummer. It does not get more Scandi summer than the combination of white and blue. Preferably with flowers in the mix.
If you feel like your grandmothers teacups you are on the right path.
Top, Khaite via Nathalie SchutermanSilk shorts, & Other Stories
Dress, & Other Stories
Swimsuit, Scampi Straw bag, Jacquemus at Nathalie SchutermanSunglasses, Loewe
Dress, By Malene Birger Earrings, Balenciaga at Schuterman Sunglasses, Loewe
White dress, Khaite Black dress, Khaite
Dill flavored liquor, flowers and dances in the bright night aside. Midsummer’s Eve is about gathering friends and family, celebrating that once again you all have survived the cold winter
Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.