To socialize or talk informally preferably over a drink. Word forms: 3rd person singular present tense hobnobs, present participle hobnobbing, past tense, past participle hobnobbed.
But honestly. Hobnob is a safe space for women who prefer iced coffee over a perfectly curated wardrobe. It’s is a daycare center for women who are intrigued by trends, but also don’t care. It is an open bar for those who swear on vintage Chanel and whose pension funds hang in their closets.
Merch used to be the ultimate I was there-proof. Today with nobody being able to actually be there, merch has become even more important. It gives you a context beyond the physical. Never have the barrier to walk up to (or you know, enter the comment section which is the social distancing way of walking up to someone) to a person you have never met or spoken to before been as low as when you are wearing the same merch. Merch brings people together, online as much as IRL.
We, Hobnob, designed and produced the first cap before Covid-19 happened and when the caps arrived in April were like oh shit, will people buy merch caps for just sitting at home? Turns out many of you did.
How do you make someone keep your secret? You make them swear on Chanel. Because as long as there is the oath of fabric, your secret is safe. Kind of. This cap is a tribute to SATC S4E11.
Because don’t they really?? Have you ever spent your last money on something with the thought well if I ever need money someday, I’ll just sell this again in the back of your head? You are not alone. Will you be the woman who spent 400 000 dollars on shoes but have no place to live? No judgement. At least your outfits are cute.
This is the cap for everyone who wants to get a mimosa before noon, do martinis even though you just had lunch, and never say no to a glass of Barolo no matter day and hour. This is the official cap of the day drinker’s club.
It’s also kind of true, it really is 5 o’clock somewhere.
Available via Shop Attack
For this drop of caps we have partnered up together with our friends at Shop Attack. All three caps are available in a limited edition at Attack. Get yours before they are all gone.
Shop all Hobnob caps here.
Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.
Your email address will not be published. Required fields are marked *