The Hobnob Caps Are Back

Published 12/10/2020
By: xxx Published: d/m/Y

Merch used to be the ultimate I was there-proof. Today with nobody being able to actually be there, merch has become even more important. It gives you a context beyond the physical. Never have the barrier to walk up to (or you know, enter the comment section which is the social distancing way of walking up to someone) to a person you have never met or spoken to before been as low as when you are wearing the same merch. Merch brings people together, online as much as IRL. 

We, Hobnob, designed and produced the first cap before Covid-19 happened and when the caps arrived in April were like oh shit, will people buy merch caps for just sitting at home? Turns out many of you did.

Do you swear on Chanel? 

How do you make someone keep your secret? You make them swear on Chanel. Because as long as there is the oath of fabric, your secret is safe. Kind of. This cap is a tribute to SATC S4E11. 

My pension funds hang in my closet 

Because don’t they really?? Have you ever spent your last money on something with the thought well if I ever need money someday, I’ll just sell this again in the back of your head? You are not alone. Will you be the woman who spent 400 000 dollars on shoes but have no place to live? No judgement. At least your outfits are cute. 

It’s always 5 o’clock somewhere 

This is the cap for everyone who wants to get a mimosa before noon, do martinis even though you just had lunch, and never say no to a glass of Barolo no matter day and hour. This is the official cap of the day drinker’s club. 

It’s also kind of true, it really is 5 o’clock somewhere.

Besides from saying really smart and important things, all caps are blessed with the Hobnob logo.

Available via Shop Attack

For this drop of caps we have partnered up together with our friends at Shop Attack. All three caps are available in a limited edition at Attack. Get yours before they are all gone.

Shop all Hobnob caps here.

Published 12/10/2020

Fanny Ekstrand is a writer, creative consultant and founder of Hobnob. She says she is the master of vintage shopping and knows all the pasta dishes in the world.

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