7 days 7 looks

with Alicia Franzén

Published 22/06/2021
By: xxx Published: d/m/Y

The Hobnob team have been following this effortless & city cool girl for a while now and when we were about to launch the new summer edition we just couldn’t resist to ask Alicia Franzén about her best looks this week!

Just lean back and keep scrolling, you will not regret it.


Monday is usually all about comfort for me,

or to be honest it’s always about comfort for me

I spent a ridicilous amount of time searching for this Acne Studios AW19 rugby sweater until there was a return in stock on Farfetch, I’ve been using it every week since I got my hands on it. Softest sweater in my wardrobe and I love the fact that it looks like a sunset!

Sweater, Acne Studios
Pants, Gimaguas
Shoes, Ducie London
Bag, Fendi via The Vintage Bar


I’ve never been especially in to caps, but lately it’s been my life saver. Perfect for a bad hair day and it also makes the outfit more interesting. The jacket caught my eye when browsing the web and I thought it just screamed Alicia-jacket, so a purchase was made!

Jacket, &Other stories
T-shirt, vintage
Jeans, Weekday
Cap, Realisation Par
Shoes, New Balance 
Bag, Chanel 


These pants are another old Acne Studios piece I found at Vestiaire. They are so comfortable I could almost wear them as sweatpants, and they’re also the perfect pants for wednesday afterwork since they sparkle! My favorite kind of pants. 

Trenchcoat, Arket
Sweater, Filippa K Soft Sport
Pants, Acne Studios via Vestiaire Collective
Bag, Musier Paris 
Shoes, New Balance


“I’ve been unhealthy obsessed with green since I bought this bag.”

I often have to ask myself when shopping: do I really like this or is it just green? 100% my favorite color. However, this is the perfect city summer look if you ask me! Maxi dress, oversize blazer & dad sandals could never go wrong.


Blazer, vintage
Dress, Realisation Par
Shoes, Ducie London
Bag, Bottega Veneta via The Vintage Bar


I’m kind of very in to cool pants, and these Sandro Paris jeans did definitely qualify into my wardrobe. The vintage sweater is actually a stolen goods from my sister’s closet, it’s very big & comfortable and I just love to hide in it. 

Sweater, vintage Beneton / Jeans, Sandro Paris / Shoes, Zara / Bag, Chanel


A sunny saturday with take away coffee is givning me some serious maybe-summer-is-here-now vibes. As you might noticed by now these sandals are my everyday go-to, they’re just always a good idea for whatever occasion.

Shirt, Lindex
Jeans, Lindex
Bag, Louis Vuitton
Shoes, Ducie London


As always in Sweden weather changes in seconds and one day I could be wearing no jacket and open shoes, and the other day I’m wearing boots & a warm jacket.

I just love the idea with matching jacket and scarf, makes everything easier.

I also love to add my mini LV to any outfit that needs some more color!

Jacket & scarf, Stylein
Jeans, Dagmar
Shoes, & other stories
Bag, Louis Vuitton
Sunglasses, Celine

Follow Alicia Franzén here for more outfits and a never ending inspiration fairy tale.

Published 22/06/2021

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